See the attachment Research Paper Example | Topics and Well Written Essays - 750 words - 1

See the attachment - Research Paper Example According to Apple, the stringent measures have been introduced to shore up security. Online insecurity has been on the rise. Many unsuspecting persons have been swindled of thousands of dollars. Therefore, the decision by Apple to improve users’ security details is a step in the right direction. However, this move may not be as effective as hyped. Hackers are intelligent people who cannot be stopped by ordinary security questions. In fact, by issuing users with backup email addresses to use in case their primary addresses are compromised, they have indicated that a security breach is still possible. Apple faces a formidable legal challenge from Australia over the branding of its new 4G iPad. The iPad is not compatible with Australia’s 4G networks, and its launch in the market has been met with criticism and objections from the Australian Competition and Consumer Commission. According to the Commission, Apple should not use the term 4G, as the iPad does not support available 4G network. Apple labeled its tablets as "iPad Wi-Fi + 4G." This was a sales strategy, as 4G is the latest broadband with the highest speed known today. The commission’s contention is that many consumers are misled to purchase the gadgets with high expectations, yet their performance capabilities are not achievable given local network capabilities. In summary, the consumers purchase the â€Å"4Gs,† but end up with 3G performance. A series of negotiations between Apple and the Australian Competition and Consumer Commission has led to drastic measures such, advertisements warning consumers of the incompatibility and refunds to persons who had purchased the products. However, there is still contention regarding the use of the term 4G. Apple’s products contravene consumer rights. It is true that there is no malice in Apple’s 4G advertisement. However, consumers deserve and have a right to satisfactory quality. Additionally, any product sold to consumers must fit their