Does Marketing Sharp the Needs and Wants of Customers or Reflect the Needs and Wants of Customers

Since as we knew merchandise came to peoples life in the 1950s and 1960s. With the speedy improvement in selling, in that location is an firm phone line, which is selling shapes the ask and wants or merchandise reflects the involve and wants of customers. People used to check that merchandising is selling cheeseparings which people do not really need. However, foodstuffing fancy defined as achieving organizational goals numerate on determining the demand and wants of show markets and delivering the desired joy much utilely and efficiently than competitors (kotler, 2008).International markets are incessantly changing. Facing the challenges of globalization of markets, the economy of regionalization and multinational business, business operators face a feral competition in the market. They moldiness be the correct concept of selling, a fast and flexible response mechanism. selling is a key factor for business success. Achieving good mathematical process busi nesses are all found on marketing for their own development-oriented. selling concept requires enterprisingnesss to adopt a consumer-centric approach, the toil and sale of the reality that collide with customer ineluctably and potence demand of the goods, and to pronounce whether the enterprise to achieve customer ecstasy as the level of marketing standards. market is to impinge on the ineluctably of the people, cut overing necessitate and desires of customer is the starting point of marketing. (Schmitt, 2001) The point of marketing is to satisfy call for of customers. In the highly emulous market, how to build competitive advantage is the key to success.Modern marketing concept that is the key to achieving organizational goals, mightily determine the identify markets of necessity and desires. Moreover, they abide supply and provide desired satisfaction more effectively than competitors. Company must(prenominal) establish and maintain long-term s satisfyholders, curiously the good relations with customers. The reasons for who agree that Marketing shapes needs and wants of customers Marketing should identify those needs and wants which customers do not request. But social club should go farther than customers, the customer is short-sighted.This is a competition-oriented marketing approach, which requires companies in marketing activities, must be constantly on the harvest-time and otherwise factors that affect the marketing performance of initiation or improvement to be substantial. In order to ensure that customers get out not flow to other companies. Sony is an exemplar of induction of marketing, because it successfully into the customer has not asked or even thought of the many new produces music players, television recorders, video cameras, optical drives, etc.Sony is market-driven company. Create marketing is a customer-oriented, more competitive and engine room oriented. They assume that the needs of customers may be prob able. beyond the customer-oriented, is the business from their own middle competencies, development strategy and competition and other constraint conditions. It is not only to meet customer needs, more important is the major power to take customer demands, which enable enterprises to cash in ones chips and development of business ideas.Enterprises get discharge of the intense competition in ingathering homogeneity, not only in product quality, technological innovation and the development of saleable varieties, but also pay more attention to the potential demand of its target consumers, often insight into consumer psychology and their the tendency of consumption habits, research, analysis of consumption trends and spend power and tap their potential, the demand unremarked to adapt to consumer demand based on the constant induction, be inspired, and quickly meet the new demands it.Marketing is not a creation of the creation of the blind, but on the basis of full investigati on needs to target consumers based on the creation of psychology is to create and use of effective marketing strategies to start a potential combination. Greater profit margins of market segments, and create customer-oriented marketing concept that does not necessarily lead to customer satisfaction and loyalty, much(prenominal) as innovation in the novelty under the control of consumer psychology. Customer-oriented enterprises may stand industry insight, so that enterprises can take the lead in the future.Otherwise, the enterprise may loss the insight of market, because customers are often short-sighted Reasons for who agree with that marketing reflects needs and wants of customers It is is customer-oriented marketing philosophy. They assume that demand of consumer is realistic and clear. As peoples living standards improve, peoples demand for diversified and individualise directions. To be able to satisfy customers, enterprise must clearly recognize the needs of customers to p roduce marketable products. They need to be more timely and effective to meet those needs than competitors. Drucker,2005) The purpose of marketing is to even out selling superfluous, marketing aimed at a profound knowledge and understanding of the customer, so that the product or service utterly suited to peoples needs and the it will change selling products into gross revenue by products themselves. My personal opinion of this argument No matter we consider that marketing reflects the needs and wants or shapes the needs and wants of customers. The hypostasis of them is same, which in order to meet the needs of customers, achieve the objectives of company and improve set of customers.In addition, customers needs can be divided into potential needs and dominant needs. The primary thing for marketer is to recognize the real needs of customers, then develop appropriate strategies come to influence the production process. As market competition intensifies, customers for the homogen ization of the products showed a fatigued, the innovation is the proper guide and a legal instrument to meet customer demand. To sum up, there are just two polar interpretations. The purpose is to define and handle the family between enterprises and customers. To be win-win situation is the final exam target.ReferencesDrucker, P,2005, Relationship marketing in consumer markets,accessed 12/03/2011, http//www. boxingzhuoyue. com/ziyuan/shichang/343. html Kotler, P,Adam,S ,Denize,SArmsrong,G 2008,Principles of Marketing,Frenchs Forest, Australia Schmitt, B 2001, Experiential marketing How to get customers to sense, feel, think, act, and relate to your company and brands, accessed 12/03/2011, http//books. google. com. au/books? hl=zh-CNlr=id=d6TsNYeb1lUCoi=fndpg=PR13dq=marketing+shapes+customers+needsots=1dmyDRBAAVsig=Sh11ccbodeJyycqaICtrCXA7Gucv=onepageqf=false